Ivrea Design Alberto Basaglia Natalia Rota Nodari
With Ivrea, MaMà Design Italia starts to explore the office world, and it does so with a product that reinterprets the concept of office chair.
As all the other furnishing items that make up the MaMà Design Italia collection, Ivrea is also named after an Italian city located in the Piedmont region, a city that has become the symbol of one of the most important industrial epics of the post-world period: the Olivetti epic.
Ivrea is a functional and operational chair that relates to the innovative drive that made Valentine, the famous typewriter, one of the largest icons of industrial design.
By drawing from the same fresh and coloured design sported by Valentine, from its convenience and modernity, Alberto and Natalia have designed Ivrea, imagining perfectly at ease in an office straddling the 1960s and 1970s, but also in a contemporary space, a hybrid between home and office.
Alberto (1969) and Natalia (1970):
“Architecture, design, graphics, interior design: all is design. A project is a vision of that which has yet to exist.Our goal is to give it our all so that this vision, shared with the customer, finds the best available road so that it becomes a reality”.Natalia and Alberto founded an Associated Firm in 1997.They have already developed many works of environmental, industrial, commercial and residential architecture, and they also cooperate in the area of design with many international companies, in some of which as artistic directors.